These are my personal top five favorite commercials of Super Bowl XLV.
5. Save the Whales- Groupon:
Beginning with a plea to save the whales, this commercial featuring Oscar-winning actor Cuba Gooding Jr., leads me to believe that it will just ask me for my money. But with a surprising twist and an unexpected ending, this commercial turns out to be funny and creative enough to land itself on number five on my list.
4. Border- Coca-Cola:
Two enemy soldiers are protecting their boundaries, but when one opens and drinks a Coca-Cola, the other stops in his tracks, jealous of his rival. But because they’re enemies, they can’t be seen mingling and of course they can’t cross the boundary line between them. This causes a dilemma for the soldiers, but they solve their problem in a creative way. This commercial gets the point across without any dialogue which is unique.
3. Kid in a Candy Store- Carmax:
Coming in third on my list, this commercial starts with a customer being impressed with the selection of vehicles at CarMax. The customer then makes the comparison by saying “I feel like a kid in a candy store.” Then, a kid in a candy store is shown saying, “I feel like a customer at CarMax.” This brings the commercial into a full circle at the end I found that this commercial was amusing, original, and creative.
2. Beetle- Volkswagen:
A sleek, shiny car, swerving around all the twists and turns in a city, then coming to a sudden stop showing the viewers a side view of the automobile. That’s what I think of when I think of a car commercial. Set in the forest, this Volkswagen commercial features a little beetle, speeding around the woods. It speeds in front of the other beetles, swerves around the edge of a cliff, and the commercial even provides a nice, slow motion shot at the beetle moving through the dirt. Unlike other car commercials I watched during the Super Bowl, this commercial offered a unique alternative to the stereotypical car ads that I usually see and forget.
1. The Force- 2012 Volkswagen Passat:
Dressed in a Darth Vader’s costume, an adorable kid tries to use The Force on objects found around his house: an elliptical, the family dog, and a baby doll, but fails. When his father returns home with his new 2012 Volkswagen Passat, the little boy runs out to try to use his powers on the car. This commercial is extremely adorable and not only did the little boy make me laugh but the ending did also. I found this commercial precious and straight-forward, which is why I’m naming it number one on my list of the best commercials for Super Bowl XLV.