So far this year, Starbucks has introduced several new policies. The policy is, first, for ordering in the cafe, customers will receive a glass cup or mug and one free refill.
They also reintroduced their condiment bar with sweeteners, creamer, and milk for customer convenience. The menu has also been reduced to only the more popular drinks for efficiency and aligning their identity as a coffee company. Finally, employees are now writing little messages on the cups to personalize the experience for each customer.
These new policies have been very popular lately, especially on TikTok. There is a new trend where Starbucks employees put a funny quote or song on the cup and people love it.
Junior Brooke Bartenfelder said, “I love my job; it is an amazing experience around positive people and a good first job. The new policies, although they are stricter, are understandable and I wouldn’t change the policies because they are reasonable and make sense for a profit driven business.”
Brooke added, “We do sell water bottles which we were not selling because of the free waters we were giving away. Also, the pup cups, again just trying to produce more income by not allowing them to give away anymore.”
As Starbucks is such a big company, it is understandable that they are trying to find ways to maximize their platform; however, taking advantage of these policies has led to the loss of some simple pleasures like a pup cup.
It is hard to picture these policies hurting Starbucks in any way. The new dine in policies are nice for studying after school or meeting friends, and the personalized cups are something small to lift customers up.